The essential mission for Customer Success teams is to make customers successful, and to turn them into rock stars willing and eager to share their success stories with the world. The desired result is increased revenue by getting more prospects to buy and existing customers to adopt more.
But there seem to be a million reasons for why it’s so hard to get customers to tell their stories effectively.
It doesn’t have to be that way. In this working session, we’ll cover:
- What are the best types of stories to capture from customers and why?
- What truly motivates customers to want to share their successes, and what scares them away?
- How leading customer success teams are getting their customers to feel like the company is doing them a favor by letting them share.
